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Ward Andrews runs a strategic design firm and a limited run t-shirt line in Phoenix, Arizona, USA.
If you need specialized legal advice you go to an expert lawyer on that specialty. When you need web design you go to a web designer or web design firm. If you need strategic thinking on a core competency not provided in-house or you need a new opinion, you outsource strategically.
Does outsourcing mean you have no confidence in your internal team? Not at all. Your decision means that you understand that ideas that arise outside the structure of your company also have tremendous value….